Lexus looking for successor to L-Finesse design
Click above for a high-res gallery of the Lexus LF-A roadster concept.
Lexus' L-finesse design language was meant to stand for 'Seamless Anticipation,' 'Intriguing Elegance,' and 'Incisive Simplicity.' If we put aside the marketing speak for a moment, the point of L-f was to give Lexus design a greater emotional connection with consumers. While it certainly didn't stop Lexus from selling more cars, we have a feeling that the increased number of wavy lines simply didn't resonate with the public quite like it was meant to.
Now Lexus is looking for a successor to L-finesse. Emotional connection from a purely design standpoint -- not 'I just love my Toyota!' -- has been a weak point for Japanese cars in this country. Even the GT-R, the LF-A and the last Supra, technological tour-de-forces that they are (or were or will be), and for as much emotion as they inspire, are not pretty cars. The LS is a good looking car, but we wouldn't call it inspiring. Yet Lexus has a pretty good grasp on what its customers are looking for, so while we can't imagine that whatever's coming is going to be outrageous, we can hope that it will be a little less birds and clouds and a little more visceral.
Gallery: Lexus LF-A Roadster
(Via Autoblog.)
